After rapid expansion into Facebook, Twitter, YouTube and the other social media, I’m definitely sensing a trend for brands, and especially media companies, to retrench by trying to own their own words online. We saw Coke’s refocus of cocacola.com onto content, content, content and Red Bull’s repositioning as a media company that happens to sell a soft drink. Closer to home, and my heart, the success of the McDonald’s Our Food. Your Questions. campaign was based around being able to create compelling interesting content that could be shared everywhere, not just on Facebook.
The latest company to roll out its own owned social media platform is Disney which has created a Buzzfeed-esque blog called Oh My Disney. Full of eminently sharable lists (flirting tips from the Little Mermaid’s Sebastian), gifs (not just gifs, sneezing gifs) and quotes…like the below from one of my favourite books and movies, Winnie…
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